Arlington Economic Development (AED) office needed a new branding campaign to leverage the county’s many strengths, specifically the brainpower of its well-educated residents and the many businesses and organizations already located there, to attract new businesses.

The “Think Arlington” campaign featured notable and distinctive individuals who lived or worked in Arlington and represented various industries and organizations. We extend-ed this idea by introducing the concept of Arlington as the “intersection” of innovative businesses, the arts, higher education, breakthrough technology, entertainment, and other elements desirable to businesses looking to get started or to relocate in Arlington.

Tactics include:
– Print advertising
– Bus and metro signage
– Online banner ads

Council of Medical Specialty Societies (CMSS), based in Chicago, is a coalition of more than 50 organizations representing more than 800,000 physicians across the U.S. that is dedicated to strengthening the collective efforts of medical specialty societies to advance healthcare.

Tactics include:
– New umbrella organizational logo
– Overall brand look-and-feel
– New brand standards guide
– New organization website
– Logo and video production for the On Point Video series
– Logos for several sub-branded CMSS programs
– Stationery system, PowerPoint template
– Graphics for social media and online marketing campaigns
– Marketing material for 2024 and 2025 Annual meetings, including logo, signage, promotional graphics and more

The Washington Capitals are a professional ice hockey team based in Washington, D.C. I was contracted to illustrate and design a poster for the teams fan appreciation night. I also created graphics for their social media accounts to commemorate Ovi’s 800th goal and 895th goal.

Tactics include:
– Custom illustrations of five selected Caps players, each hand painted in india ink
– Combine each individual illustration into a larger composite in photoshop
– Oversaw production and printing

The Morehouse School of Medicine (MSM) in Atlanta, Ga., is one of the country’s leading educators of physicians and medical professionals committed to meeting the needs of underserved populations and people of color. To further grow its capacity to improve the health and wellbeing of its patients, broaden the diversity of the nation’s health and scientific workforce, and continue advancing the frontiers of primary health care, MSM embarked on a major capital campaign.

Tactics include:
– MSMImpact logo for the Capital Campaign
– Unique look-and-feel
– Brand style guide
– Campaign website
– Video production for website video
– High-impact campaign brochure
– Powerpoint, signage and other assets

A series of illustrations created for use in promotional posters given out to fans at University of Maryland sporting events. The posters feature Brenda Frese the women’s basketball coach, Mark Turgeon and Gary Williams, coaches of the men’s basketball team, DJ Durkin the football coach and Sasho Cirovski, the mens soccer coach. Each piece was created using india ink and watercolor.

Tactics include:
– Custom illustrations of the selected Maryland coaches, each hand painted in ink
– Created subtle design to commemorate the specific date and achievement of each coach, while not taking away from the artwork
– Oversaw production and printing

Founded in 1965, Lowell School is an independent school in Washington D.C. that serves children age 2 through 8th grade and promotes collaborative learning with an emphasis on conceptual understanding and creative, critical, and analytical thinking.

Tactics include:
– Refreshed Brand Identity
– Comprehensive Brand Style Guide
– Redesigned website
– Viewbook
– Print advertising
– Art Direction for new school photography
– Facebook advertising
– Email blasts

Editorial illustrations for These Football Times Magazine, a printed publication focusing on the iconic clubs, players and brands of the beautiful game.

Germantown Academy (GA) is an independent school located 20 miles outside Philadelphia. Founded in 1759, it is the oldest non-sectarian independent Pre-K to 12th grade school in the country and serves students from 96 surrounding townships.

Tactics include:
– New brand look-and-feel
– Refined logo
– Brand style guide
– Viewbook
– Collateral, including school division brochures and unique programs, facilities, and innovations at the school
– Print Advertising
– Updated website

As an institution of higher learning focused primarily on technology education since its inception in 1927, Capitol Technology University (previously Capitol College) has long had an appeal to students seeking careers in engineering and information sciences.

Tactics include:
– New brand look-and-feel
– Viewbook
– Direct mail series
– HTML emails
– Video series

Asthma and Allergy Foundation of America is the nation’s leading non-profit patient organization for people suffering from asthma and allergies. Its Kids with Food Allergies (KFA) subdivision needed a new brand platform to keep pace with other food-allergy non-profits.

Tactics include:
– New Kids with Food Allergies Identity
– Full Brand Standards
– Updated KFA website
– Art Directed custom illustrations

Created custom deck of card promo for the HBO television series, Game of Thrones.

Tactics include:
– Custom india ink illustration of each main character (11 humans, 1 Night King, a dragon and a wolf
– Layout for each card, including the backs which feature Game of Throne iconography in a classic playing card layout, as well as the box, which features illustrations of main characters.

Patient First is a healthcare company that provides urgent and primary care in medical centers throughout the Mid-Atlantic. Today, Patient First operates over 79 centers in Virginia, Maryland, the greater Washington, D.C. area, Pennsylvania, and New Jersey. Patient volumes have steadily grown every year of our 20 year relationship.

Tactics include:
– Television Spots
– Print Advertising
– Direct Mail
– Online Advertising
– Social Media
– Outdoor

Kids Like Us is a no-cost, confidential counseling program for youth in Frederick County (MD) who are impacted by alcohol or drug abuse in their household. This video featured four brief stories, each less than two minutes, that were presented by a diverse range of child actors who narrated their character’s unique family environment and featured integration of animation depicting key elements within each story.

Roles include:
– Initial concept and storyboarding
– Refined animation style
– Art directing videography and animation teams

Charis Acoustic guitars are personally crafted steel string guitars, built by Bill Wise in Bay City, MI. All aspects of his instruments, from custom made tuner buttons to applying the finish, are done in the shop. Traditional styling and construction combined with exceptional tone, clarity, responsiveness, and play-ability are a constant staple in every build.

Tactics include:
– Refined logo
– Updated brand look-and-feel
– Art direction of product photography
– Product portfolio book
– Redesigned website
– Product calendar
– Print advertising
– Merchandise

Children’s National Medical Center is the preeminent pediatric provider in the Washington, DC region and is recognized as a pediatric healthcare leader around the world. Annually, the hospital treats more than 350,000 patients.

Tactics include:
– Branding theme
– Extensive Brand Style Guide
– Development Brochure
– Fact Sheets
– Community Brochure

PA Thrive Partnership is an organization that provides HIV care, treatment, and resources to patients in 13 northwest and north-central counties in Pennsylvania.

Tactics include:
– Television spot
– Website design
– Print Advertising
– Collateral
– Online and social media graphics