Charis Acoustic guitars are personally crafted steel string guitars, built by Bill Wise in Bay City, MI. All aspects of his instruments, from custom made tuner buttons to applying the finish, are done in the shop. Traditional styling and construction combined with exceptional tone, clarity, responsiveness, and play-ability are a constant staple in every build.
Tactics include:
– Refined logo
– Updated brand look-and-feel
– Art direction of product photography
– Product portfolio book
– Redesigned website
– Product calendar
– Print advertising
– Merchandise