The Morehouse School of Medicine (MSM) in Atlanta, Ga., is one of the country’s leading educators of physicians and medical professionals committed to meeting the needs of underserved populations and people of color. To further grow its capacity to improve the health and wellbeing of its patients, broaden the diversity of the nation’s health and scientific workforce, and continue advancing the frontiers of primary health care, MSM embarked on a major capital campaign.
Tactics include:
– MSMImpact logo for the Capital Campaign
– Unique look-and-feel
– Brand style guide
– Campaign website
– Video production for website video
– High-impact campaign brochure
– Powerpoint, signage and other assets