Arlington Economic Development (AED) office needed a new branding campaign to leverage the county’s many strengths, specifically the brainpower of its well-educated residents and the many businesses and organizations already located there, to attract new businesses.
The “Think Arlington” campaign featured notable and distinctive individuals who lived or worked in Arlington and represented various industries and organizations. We extend-ed this idea by introducing the concept of Arlington as the “intersection” of innovative businesses, the arts, higher education, breakthrough technology, entertainment, and other elements desirable to businesses looking to get started or to relocate in Arlington.
Tactics include:
– Print advertising
– Bus and metro signage
– Online banner ads